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CII ‘Brand Summit 2014’ in Kochi on March 4

PTI Kochi | Updated on February 19, 2014 Published on February 19, 2014

The third edition of Brand Summit of Confederation of Indian Industry will be held on March 4.

The summit on the theme ‘Building Brands in the Age of Transparency’ will analyse the radical changes that has taken place in the brand environment and the consumer’s mind space in the increasingly integrated global market place, CII said in a statement here.

“Brand Summit 2014” will also see industry experts discussing about the successful national and international brand management initiatives and illustrate practical applications.

Plenary sessions of the summit will focus on three different topics, including brand management in the changing consumer and business landscape, integration of brand and business strategy to go global, enhancing consumer connect by leveraging Brands through Digital Media, the release said.

Published on February 19, 2014
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