Coca-Cola India posted double-digit growth in revenues and volumes in the April-June quarter, aided by strong growth in both sparkling and still beverages. The company is looking at making a stronger play in the dairy segment with the launch of new products in the coming weeks.
On the company’s performane in the second quarter, T Krishnakumar, President, Coca-Cola India and South-West Asia said: “We had reached a stage where growth was not good, but in the last four quarters we have been able to slowly get the mojo back. We ended the second quarter (April-June) with double- digit growth in volumes and revenues. So overall we are seeing good growth momentum.”
This is the fourth consecutive quarter of double-digit growth in terms of revenues and second quarter in a row when it comes to double-digit growth in volume.
‘Growth engine’
“Both the sparkling and still beverage segments are contributing to this growth. In fact, this is the second quarter of double-digit growth for our core sparkling beverages. We believe India has regained its position as a consistent growth engine for the Coca-Cola Company worldwide,” he added.
In the past few months, the beverage major has been focussing on expanding its sparkling, juices and hydration portfolio, in a bid to address the needs of different consumer segments.
The company is looking to re-launch its dairy-based beverage brand Vio. It has been running pilots to finalise its strategy in the dairy space for some time.
“We want to have a presence in every category, including the dairy segment, with focus on nutrition,” Krishnakumar said.
The beverage major has formulated the new range of products under brand Vio, especially for the Indian market, which includes a chocolate-flavoured variant. The company also plans to extend brand Minute Maid to launch a fruit-and-dairy-based product.
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