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Cure.fit to invest ₹33 crore to launch healthcare centres

Sangeetha Chengappa Bengaluru | Updated on July 27, 2018 Published on July 27, 2018

Ankit Nagori

Plans to set up 10-15 centres in micro-markets within Bengaluru and Gurugram

Cure.fit, the health-tech and fitness start-up co-founded by Mukesh Bansal and Ankit Nagori, plans to set up 10-15 Care.fit centres at a total investment of ₹33 crore, a top executive told BusinessLine. The start-up aims to address preventive healthcare needs through a combination of engagement, coaching and delivery, using a mix of online and offline channels.

Care.fit offers primary healthcare solutions and is the start-up’s fourth vertical since its inception in June 2016. The first 6,000 sq ft Care.fit centre which opened last month in Bengaluru, houses 10 consultation rooms, an in-house laboratory, a diagnostics section and 10 doctors. The start-up’s other three verticals that cater to living a healthy life are Cult.fit which focusses on physical strength and fitness; Eat.fit for healthy food; and Mind.fit for mental well being. “With the launch of Care.fit, our primary healthcare offering, we now have an end-to-end solution to address preventive healthcare needs. We plan to open 10-15 Care.fit centres in the micro-markets within Bengaluru and Gurugram by the end of 2019 at an investment of $5 million, starting with our second Care.fit centre spanning 3,000 sq ft in Bengaluru later this year” Ankit Nagori, told BusinessLine.

‘Keep me healthy’

Care.fit offers a ‘keep me healthy’ programme that includes consultation with a GP(General Physician), nutritionist and diagnostic tests for a subscription of ₹500 a month, as well as, programmes for a subscription of ₹1,000 a month for people who have diabetes, asthma, thyroid disorders and obesity issues. Customers can also opt for 3/6/12 month subscription programmes.

Asked why the need for Care.fit especially when big cities have a profusion of physicians and doctors, he said, “The ability to book multiple services on the app including fitness, food and mental health services is a big draw for customers. Moreover, consultations with GPs (General Physicians) can be booked with zero waiting time.”

The start-up has 55 Cult fitness centres across Bengaluru, Delhi/NCR and Hyderabad, seven Eat.fit kitchens in Bengaluru that process 12,000 orders a day and seven Mind.fit centres in Bengaluru which have 5,000 regular customers. The Cure.fit app has witnessed 3.5 lakh downloads to date. “Overall, we have a subscriber base of 1,00,000 monthly paying customers, of which 40,000 are for Cult fitness centres, 35,000 are for Eat.fit food and 20,000 are for our digital products like DIY workouts, tele-consultation, etc. The idea is to have 4-5 Cult fitness centres, one Eat.fit kitchen, one Mind.fit centre and one Care.fit centre in every major locality in a city” said Nagori.

Cure.fit has raised $45 million from Accel Partners, IDG Ventures, Kalaari Capital, UC-RNT Fund and $10 million in debt from Axis Bank and HDFC Bank. The start-up is looking to raise $20mn - $25mn in debt financing in 2018-19.

Published on July 27, 2018
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