ICFAI Business School authors win global case studies contest

G Naga Sridhar Hyderabad | Updated on January 20, 2018 Published on May 26, 2016

ICFAI Business School (IBS), Hyderabad case authors have bagged an award for best China focused cases in a global contest.

The case study, ‘OnePlus: A Chinese Tech Start-up Aiming to Disrupt the Global Smartphone Market’ authored by Syeda Maseeha Qumer and Debapratim Purkayastha, was among the two final winning cases in the 2015 Global Contest for 'Best China Focused Cases', according to a release.

The OnePlus case is about the meteoric rise of OnePlus, a Shenzen-based technology start-up which gained attention globally for its high-end budget smartphones sold directly to consumers online through an innovative invite system.

Another case study on ‘World’s Largest Retailer in the World’s Most Populous Country: WalMart in China' by Geeta Singh of IBS was among the seven nominated award winning cases in the contest.

The contest was co-organised by the China Europe International Business School (CEIBS), Shanghai MBA Case Development and Sharing Platform and The Global Platform of China Cases.

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Published on May 26, 2016
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