Education

IIM-B case studies get top honours at global challenge

| Updated on: Apr 02, 2014

Case studies written by two professors of Indian Institute of Management, Bangalore (IIM-B) have won the second place and an honourable mention in the 2014 NextBillion case writing competition.

IIM-B Professor G Shainesh and Case Writer Suhruta Kulkarni have won Second Place in the 2014 NextBillion Case Writing Competition. Additionally, IIM-B Professor U Dinesh Kumar and Case Writer Menaka Rao have won honourable mention.

This is the fourth NextBillion Case Writing Competition, which recognizes and publishes the best-written case studies about business strategies aimed at alleviating poverty, especially at the base of the pyramid (BoP). This year’s competition attracted 52 entries representing 34 universities and 15 countries.

NextBillion is the premier blog and online resource on market-based approaches to poverty alleviation and is operated by the William Davidson Institute at the University of Michigan. The case study that won the second place is on ‘Narayana Nethralaya: Expanding Affordable Eye Care’ and has been authored by Professor G Shainesh, Professor of Marketing and Chairperson of the Executive Post Graduate Programme in Management at IIM-B, and case writer Suhruta Kulkarni.

The case study that won an Honorable Mention is on ‘The Jaipur Foot: Challenges in Leading a Free Service Organisation’ and has been authored by Professor U Dinesh Kumar, Professor of Quantitative Methods & Information Systems, IIM-B, and case writer Menaka Rao.

Published on April 02, 2014

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