Oxford University Press launches new products for industry specific needs

M Somasekhar Hyderabad | Updated on January 23, 2018 Published on August 11, 2015

To tap the opportunities in English language skilling among professionals, Oxford University Press is launching a slew of products to cater to industry specific needs.

To start with, it has designed products for the nursing, hospitality and retail sectors, says Ranjan Kaul, Managing Director of OUP India.

"The massive skill development programme undertaken by the Indian Government under which lakhs of youngsters are being equipped with relevant skills to make them industry ready provides big scope for us to tailor English learning courses,'' he told BusinessLine here today.

In addition, the over 100-year-old Indian division of the Oxford University, UK has lined up three major initiatives for schools via digital platform. The first of which Oxford Achievers, has been launched, including in Hyderabad today. The others are Oxford Educate Premium and My Map, which will coming into the market by the end of 2015, Kaul said.

The Oxford Educate Premium will be a vastly improved e-book with interactive tools and learning materials. The priced offering will have a course material that will be a value addition to the print edition and more in tune with the needs of the schools. Though it will be read by October-end, the product compatible with a tablet, Android, laptop or any device will be available for CBSE schools from April 2016. Earlier the Oxford Educate Premium for teachers was available free.

Oxford Achievers, which has been used in Hong Kong schools, will be a Web-based learning and assessment product which will help in measuring the impact of a teaching-and-learning process for primary and secondary school students. My Map will be customised to Indian schools needs, he added.

Published on August 11, 2015

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