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Growing interest in design driving DesignHill’s business in India

Swathi Moorthy New Delhi | Updated on January 25, 2019 Published on January 25, 2019

With the design landscape in India changing, the New Delhi-based graphic design start-up DesignHill is looking to tap into the market with its AI-powered do-it-yourself design kit.

“We have designed a tool kit for the Indian market, priced between ₹500 and ₹5,000,” said DesignHill co-founder Varun Aggarwal.

Auto design

The users can input their preferences such as colour, industry and design template. The tool generates a range of designs on the basis of the input. Aggarwal said the tool learns from each request and refines its output.

“The tool is only for logo design right now. But we will expand it to other categories,” he added.

DesignHill was started in 2014 by brothers Varun and Rahul Aggarwal, focussed mainly on the global business. About 95 per cent of business comes from the US, Canada, Europe and Australia.

According Rahul, co-founder, there was not much focus on design in India till recently. But thanks to a vibrant start-up ecosystem, the importance of design is growing. “People now understand the need for good design. So we are now marketing in India ,” he said.

Flexibility

The platform offers graphic design for various categories, including logo design, posters, business cards and letterheads. The users have options to crowdsource designs or work with a designer of their choice. The cost ranges from a few dollars to a few thousand dollars depending on the customisation the user is looking for.

The company is bootstrapped with an initial capital of ₹3-4 crore and profitable. DesignHill sees close to 4,000 orders a month and a monthly transaction of $2,50,000. The company’s revenue for the calendar year 2018 was ₹25 crore.

Apart from designs, the company is now foraying into printing and B2C segment.

“We realised that people who are creating logos from our platform are also looking at printing them. We wanted to create a marketplace. So we have partnered with printers so that we can offer such services for cards, t-shirts and other products for business branding,” Rahul said.

In India the company has partnered with Vistaprint.

Expansion plans

In the B2C space, the company is looking to print cups, pillow covers and phone cases on different topics.

Rahul said, “We will launch 14 different products such as patterns, cups and phone cases based on 70,000 topics across 50 categories such as Mothers’ Day, turning 30 and such.”

According to him, it is a huge market in India and the company is planning to launch it in the next three months.

Published on January 25, 2019
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