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Eco-tourism is gaining popularity with a 25 per cent year-on-year growth as people look to escape to offbeat locations in search of fresh air, especially during festivals.
Owing to the increasing pollution levels in metro cities, during the festive season, more and more people are planning ‘green getaways’, according to online travel platform Ixigo’s study.
Ixigo data reveals queries for eco-tourism are on the rise, witnessing y-o-y spike of 25 per cent. The data for this study was taken from bookings and searches for travel during the festival season beginning October 1 till November 7, on ixigo platform.
The data also showed a growing demand in queries for eco-lodges, jungle lodges, natural habitats, eco-friendly accommodation as well as offbeat destinations.
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