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The 4th edition of fashion online retail platform Jabong’s ‘Big Brand Sale’ (BBS) will be held from July 27-30. The four-day sale will have discounts ranging from 55-80 per cent across all product categories. Jabong is offering four lakh styles from over 3,000 international and Indian brands, according to a press release.
Sale prices will be revealed at 7 p.m. on July 24 and customers can continue to wishlist till July 26 7 p.m. Jabong will start allotting the VIP slots to select consumers who can buy the wishlisted products from 7-11 p.m. on July 26 before the sale goes live. Shoppers can also earn their slots by wishlisting or playing games on the Jabong app, the release stated.
Ananth Narayanan, CEO, Myntra-Jabong, said in the press statement, “We have witnessed a significant growth in the last 3 editions, and we are expecting 100 per cent growth this edition over last year’s Big Brand Sale in July. We are anticipating 25 million sessions across platforms, acquiring 4X new Jabong customers as compared to same edition last year.”
Gunjan Soni, Head-Jabong, said: “We are prepared to provide a great shopping experience to over 13 million customers over the 4 days of BBS, leading to 4X traffic during peak hours compared to a normal day. This time we are also offering 100 per cent cashback (in Jabong points) to all our customers to make their shopping experience on Jabong much more exciting.”
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