Kia India on Friday said it has appointed MyungSik Sohn as Chief Sales Officer with immediate effect.

He will also collaborate with Kia India's current leadership to expand the brand's reach in tier 3, 4, and upcountry markets, Kia India said in a statement.

"Sohn joins the company at a very crucial juncture when the automobile industry is transforming with various technologies at interplay. Since our inception, we have been achieving new milestones in the Indian market, and this momentum will only be heightened with Sohn taking charge," Kia India Managing Director and CEO Tae-Jin Park said.

Turning 53 this year, Sohn has been associated with Kia Corporation for 27 years, and during his last position, he served as General Manager in China.

“The coming years of Kia India look promising, and with the team’s collaborative efforts, I aim to propel the brand’s growth to new heights. I am looking forward to beginning a new journey in my career with the Indian market,” Sohn said.

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