Modi’s FB fans five times more interactive than Obama’s: study

Our Bureau New Delhi | Updated on January 19, 2018 Published on January 18, 2016

Prime Minister Narendra Modi with CEO of Facebook, Mark Zuckerberg. (file photo)

From taking selfies to tweeting and sharing pictures on Facebook, most world leaders have warmed up to the social media so as to connect with their people.

Prime Minister Narendra Modi has the most interactive fans, with more than 200 million ‘interactions’ in his Facebook community in 2015, a new survey has found. The total number of ‘posts, likes, comments and shares’ constituting these ‘interactions’ is over five times that for US President Barack Obama.

According to the ‘World Leaders on Facebook’ study by communications firm Burson-Marsteller, Obama is the most popular world leader on Facebook with 46 million ‘likes’ on his campaign page. He is followed by Modi, with more than 31 million fans on his personal page.

Turkish President Recep Tayyip Erdogan, Indonesian President Joko Widodo and Egyptian President Abdel Fattah el-Sisi complete the list of Top Five most popular world leaders.

The study, based on data collected in January, found that 169 of the 193 UN member-states maintain an official Facebook page. As many as 87 heads of state, 82 heads of government and 51 foreign ministers have personal pages on the platform.

“The governments of only 24 countries have not yet established a presence on Facebook, including China, where the social network is banned, and Switzerland, where the former president briefly set up a personal page in 2013 before deactivating it four months later,” it said.

As of January 4, all of the world leaders had accumulated over 230 million ‘likes’ and published 302,456 posts, the study found.

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Published on January 18, 2016
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