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Mojostar and Bollywood actor Jacqueline Fernandez have come together to launch Just F, a female-only fitness and fashion brand.
The launch of Just F marks the second co-created brand from Mojostar. Mojostar is founded by two industry veterans — Anirban Blah, Founder and MD, KWAN Entertainment, and Jiggy George, Founder and CEO, Dream Theatre.
Abhishek Verma, CEO, Mojostar, said: “Active-wear trends in India are still heavily dominated by the needs of male consumers. Brands in this space still have a primary share from male consumers, leaving gaps in the offering for young Indian women. Just F is our way of giving female consumers products, which cater to their needs and sensibilities.”
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