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A group of enthusiastic supporters of Bhartiya Janata Party’s prime ministerial candidate Narendra Modi has launched a multi-purpose pain relieving balm — a metaphoric representation of Modi’s ability to overcome the ‘woes’ of the people.
Seen as a subtle way to spread the BJP leader’s message among the masses, The Namo Balm is a latest offering by the online Modi merchandise portal, the NaMo Store. The FDA-approved NaMo Balm is available at over 1,000 medical stores in 75 cities in 12 States, beside the online platform.
Manish Saini, The NaMo Store spokesperson, said, “The balm is a multi-purpose medicinal product for body ache, headache, cold and nasal congestion, and this metaphorically represents the quality of Narendra Modi where he is the answer to all the woes of the country.”
The NaMo balm, manufactured by Bhavnagar-based Goran Pharma Private Ltd, is also in high demand in overseas markets, where Modi has a huge fan base. According to Saini, inquiries are coming from South-East nations such as Singapore.
The NaMo store, an online merchandise portal that sells NaMo-branded products, offers products inspired by the lifestyle and values of Narendra Modi.
“People are not just buying the product but also endorsing the idea of Nation First, a vision of Narendra Modi and our inspiration for the store,” added Saini. A collaborative effort of a group of volunteers, the NaMo store has touched the sale of over ₹20 lakh since its launch in 2012.
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