Mumbai-based privately-held company Riddisiddhi Bullion Ltd has launched its eCoins in Andhra Pradesh market.

eCoins is a fully electronic over-the-counter trading system (in smaller denomination) gold bars intended for jewellers.

“This is a B2B product where buying/selling starts as low as one gram,’’ Prithviraj Kothari, Director, RSBL, told newspersons here on Friday.

The product was launched in Maharashtra over two years ago. “We have 355 customers and achieved a trading volume of 11 tonnes of gold in last two years,’’ he said.

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