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Art By Children (ABC) -- the outreach programme powered by Merck in association with Kochi Muziris Biennale and supported by the State Education Department -- has successfully completed the first phase.
The programme has reached out to over 2000 students across 40 schools across the state. It aims to reach 100 schools across all the 14 districts and engage over 5,000 children and school teachers through the artist facilitators until March 2017.
Anand Nambiar, Managing Director, Merck India, told reporters here that ABC is a programme that aligns perfectly with the company’s commitment to promote healthy living and spark the curiosity and innovation in young minds. Educational art is considered vital to the cognitive development of children and ABC is a tool that tries to bridge the gap between health and creativity.
“We are happy with the success of ABC until now and look forward to the milestone of 100 schools”, he added.
Riyas Komu, Director of Programmes, Kochi Muziris Biennale said they are happy to initiate ABC with support of Merck to reach out to children and empower them with art education.
The ABC Gallery at the Aspinwall House is the country’s first art exhibition dedicated to the work by children which was inaugurated by Pinarayi Vijayan, the State Chief Minister. The exhibition has a new set of works by the children of ABC programme are displayed every few weeks.
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