Big fat Indian wedding market has foreign ‘suitor’ Zankyou lining up

Virendra Pandit Ahmedabad | Updated on January 15, 2018 Published on April 07, 2017



Wedding planner eyes ₹33,000-crore ‘baraat business’

The spectacular band-baaja-baaraat extravaganza of Indian wedding ceremonies represents a big business opportunity for wedding planners. And now, at least one foreign company is joining the throng of ‘eligible suitors’ to give you a wedding planned in cyberspace, the next best thing to a marriage made in heaven.

The Indian wedding market is estimated at $50 billion (around ₹33,000 crore), the world’s second-largest, after the $70 billion US market. And it is growing at an estimated 20 per cent a year.

According to other over-the-top estimates, though, the Indian wedding market was worth ₹100,000 crore in 2015, and is growing at 25-30 per cent a year. Indian weddings have a budget range from ₹5 lakh to ₹5 crore. An average Indian spends an estimated one-fifth of his/her wealth accumulated in a lifetime on weddings.

To tap into this market, Zankyou, a global wedding website with a presence in 23 countrie, set up shop in India in February 2017. Currently based in Delhi and Jaipur, it plans to expand to Mumbai and Bengaluru soon.

“We are virtual wedding planners and aggregators of marriage-related services. On our platform, we have tied up with service vendors, such as photographers, music bands, mehndi artists, event managers, wedding venues, honeymoon destinations among others,” Abhishek Shekhawat, India Country Manager, Zankyou, told BusinessLine.

Founded in 2007, Zankyou personalises and plans wedding gifts, builds a personalised wedding website, sends updates, a reception seating plan, tracks RSVPs, and provides other services. It also has a business directory and a list of wedding vendors.

In Europe and Latin America, the firm has over 350,000 registered couples annually, and more than 50 million annual visits. But in India, there are competitors such as Weddingplz, Wedmegood and Weddingz, which are also in the fray.

By 2020, Shekhawat said, many people are expected to go in for high-tech weddings. They will manage their guest and gift lists, send invitations, use social media extensively, and buy everything required online.

“Shopping malls are fast becoming a thing of the past,” he points out.

A user can even contact the firm’s free dating service or get inspired with ideas from the wedding magazine, available in nine languages for international guests.

Published on April 07, 2017

A letter from the Editor

Dear Readers,

The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.

Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.

In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.

We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.

But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.

I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.

A little help from you can make a huge difference to the cause of quality journalism!

Support Quality Journalism
This article is closed for comments.
Please Email the Editor
You have read 1 out of 3 free articles for this week. For full access, please subscribe and get unlimited access to all sections.