The Confederation of Indian Industry, Coimbatore, and Young Indians, will launch www.giftanorgan.org, on August 2. The site will have information about organ donation, and also address the myth and misconception associated with the same, S Vivekanandan, Head of KMCH Liver Institute, said.

The Tamil Nadu Government paved the way in 2008 by passing orders and laying down systems and procedures for deceased organ donation and transplantation in the State.

But the Healthcare Panel of CII perceives that greater awareness and drive is crucial at this juncture. With Young Indians (Coimbatore Chapter) and 12 major hospitals in the city, it has kick-started an organ donation campaign.

The campaign, according to RV Ramani (Project Chairman), Gift An Organ and Managing Trustee, Sankara Eye Care, will not be just for a day, a month or year, but a sustained drive.

Reports show that about 5 lakh people die each year; a good number of them could potentially have been saved if only they managed a donor organ.

Raja Sabapathy, Convenor (Healthcare Panel), CII Coimbatore and Director, Ganga Hospital, said the hospital is negotiating with a company in Delhi for having an air ambulance in Coimbatore soon.

“For this to happen, we will need Government support, not necessarily finance, but landing rights; a blanket permission for landing anywhere in a medical emergency,” he said.

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