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Domino’s delivers ‘affordable’ pizza, dessert variants

Virendra Pandit Ahmedabad | Updated on January 22, 2018 Published on November 24, 2015

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Following the success of its all-vegetarian menu for Navratri last month, India’s largest pizza delivery chain, Domino’s Pizza, on Tuesday launched Double Cheese Crunch Pizzas and Custard Bliss Dessert at “affordable prices” in an industry-first step.

“The chain is also working on plans to launch three-four new products in the next 12 months,” S Murugan Narayanaswamy, Senior Vice-President, Marketing, told BusinessLine. While Double Cheese Crunch Pizza will cost an additional ₹85 for the spread, Custard Bliss will cost ₹49, he said.

Domino’s at present has nearly 950 restaurants across 220 towns and cities. It had launched a customised all-vegetarian menu in 164 of these restaurants during the Navratri week in October, mostly in Gujarat and Maharashtra.

Noida-based Jubilant FoodWorks Ltd holds the master franchise for Domino’s Pizza and Dunkin’ Donuts brands in India. Dunkin’ Donuts, which has around 70 outlets in the country, recently launched a cake with a shelf life of two months.

Domino’s leads India’s pizza chain market with a nearly 72 per cent share, according to the Euro Monitor Consumer Food Service Report, 2015. Overall, Jubilant has an almost 20 per cent market share in the food industry. India, after the US, is the largest market for Domino’s Pizza.

Jubilant plans to open 150 new Domino’s and 30 new Dunkin’ Donuts outlets in the country this fiscal.

Published on November 24, 2015
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