Eicher launches trucks in Kerala

Our Bureau Kochi | Updated on July 23, 2014

To meet the needs of emerging mid-premium market segment, Eicher has launched its new generation of light- and medium-duty trucks in the Kerala market.

The State contributes close to 7 per cent of Eicher sales volume with a market share of almost 17 per cent in commercial vehicle space, a press release said. The company has a strong dealer network presence with four dealers and 21 workshops to service customer requirements.

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Published on July 23, 2014
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