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“Entrepreneurship is a lifestyle and not just a job. For all the highs of being an entrepreneur, there are a lot of lows as well,” said Akila Krishnakumar, former President of Global Solution Centres at SunGuard.
Delivering the keynote address at the valedictory of Indian Institute of Management Bangalore’s (IIMB) 11th Management Programme for Women Entrepreneurs (MPWE), she said, “There are a lot of reasons people choose to be entrepreneurs; for some it is power, for some it is legacy, and for some others, it is about being different. However, legacy is not just about building a multimillion dollar company; it is about establishing relationships with customers and employees. It is about building a network of people.”
She said, “Most people do not expect women entrepreneurs to succeed. Surprise them. No load of expectations is a very powerful motivator.”
MPWE is a comprehensive programme that enables aspiring women entrepreneurs to convert their raw business ideas into viable business plans. It also empowers women entrepreneurs with existing businesses and / or social enterprises to grow further. Over the last decade, the programme has helped create new ventures as well as lifted ongoing businesses to the next level.
About 30 women entrepreneurs successfully completed the MPWE course, which was coordinated by the NS Raghavan Centre for Entrepreneurial Learning.
Rajluxmi V Murthy, MPWE Programme Co-Director, said that out of 135 applications, they shortlisted women who were already running ventures. Sabarinathan G, Chairperson, NSRCEL, said the programme had been redesigned to encourage and equip the participants with the tools needed for success.
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