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Flex, which is used on billboards for promotional campaigns, will now be recycled to make reusable objects like shopping bags, table mats and wall hangings.
Under the initiative launched by Bengali entertainment channel Star Jalsha to protect the environment, the recycled products will be distributed free of cost to raise awareness on the utility of recycling.
Channel officials said these exclusive items would also be gifted to celebrities, top corporate executives and other renowned personalities from different sections of the society.
Eventually the channel intends to host a fashion show cum exhibition which will feature and highlight these inimitable creations.
In Kolkata alone, it is estimated that around 70,000 kg of flex from old billboards are burnt every day resulting in environmental pollution.
To spread the ‘Go Green’ message, volunteers appointed by the channel will also educate people on the roads and in front of colleges and market places to convey the message of protecting the environment by reducing their carbon footprint.
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