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ITC Ltd has launched the ITC-WOW Clubs in Schools programme, an extension of the company's ‘Wellbeing Out of Waste (WOW)' initiative here today.
Supported by the Ministry of Urban Development and Greater Hyderabad Municipal Corporation, the programme educates and engages school children to practice and spread awareness about waste segregation at source and sustainable management of waste.
Children are informed about how waste segregation and management helps in the retrieval and recycling of paper. This would have been otherwise sent to landfills. It also creates direct and indirect employment opportunities.
With this initiative, GHMC and ITC plan to implement an awareness campaign across 2,000 selected schools in Hyderabad by forming WOW Clubs.
Vadiraj Kulkarni, Chief Operating Officer, Paperboards and Specialty Papers Division, ITC Ltd., in a statement said, “At ITC, the main purpose of our campaign is to raise school children’s awareness on waste segregation and further engage them as change agents for spreading awareness among parents, family members and in the neighbourhood.”
ITC has been working on waste segregation and its sustainable management for almost a decade under the 'Well Being Out of Waste' (WOW) programme.
This helps in the creation of a clean and green environment through awareness and education of citizens on source segregation and recycling of dry waste.
The WOW initiative also promotes sustainable livelihoods for rag-pickers and waste-collectors.
During the year, in addition to Coimbatore, Bengaluru, Telangana and Chennai, the programme was expanded to Hyderabad, Delhi, Tirupati and Muzaffarpur. The programme covers over 64 lakh citizens, 25 lakh school children and 2,000 corporates. The programme has created sustainable livelihoods for 13,500 rag-pickers and waste collectors. It has also created over 60 social entrepreneurs as part of the initiative.
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