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Karnataka stands out with its diverse offerings like its silks, spices and sandalwood now is out to promote it this year - “Script Your Adventure, here in Karnataka”.
“The state has diverse landscapes and offers experiences to every tourist a unique holiday and lifelong memories. From ancient temples and monuments, verdant forests teeming with amazing flora and fauna, pristine beaches, romantic hill stations to people undertaking pilgrimage to many of the divine destinations,” said Karnataka Secretary Tourism Anil Kumar.
“Thus, making it an ideal place for a traveler with diverse interests. With this in mind and to retain the momentum generated in previous years,” he added.
Karnataka Tourism’s a new theme “Script Your Adventure” is in lines with the new theme, a new brand campaign TVC along with a print ad campaign and marketing collaterals was launched by Karnataka Chief Minister H D Kumaraswamy in the presence of Sa Ra Mahesh, Minister for Tourism.
Speaking on the occasion, Kumaraswamy said, “Karnataka Tourism’s endeavor to promote the state has chosen a very novel theme. I congratulate the Tourism Department for conceiving this wonderful film and ad campaigns. I am sure this promotion will surely help to project positively Destination Karnataka in the international/ national tourism markets and will help us in becoming India’s best tourist state in the coming years.”
Mahesh said, “True to its tagline - One State, Many Worlds - Karnataka has something for every kind of tourist. Karnataka has a plethora of rich offerings for you to enjoy; be it heritage, culture, nature, beaches or wildlife. All these will help you to script your own unforgettable experience in Karnataka. It is here where you can script your own adventure. I extend a warm welcome to you on behalf of the people of Karnataka and wish that you find your adventure here in Karnataka.”
Priyanka Mary Francis, Director-Tourism, Vijay Sharma, MD-JLR and Kumar Pushkar, Managing Director (MD) -KSTDC were present at the new branding campaign.
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