Comments
The MSME sector in Kerala should use digital marketing technology for formulating more effective and transparent marketing strategy to enable them to scale new heights in trade and industry entrepreneurships, said P V Velayudhan, Director, MSME Development Institute.
To expand the horizon of foreign trade and also to reach out to new clients, he said enhanced usage of digital marketing techniques on social media, web marketing, and mobile marketing is highly essential.
The MSME sector in Kerala, which was lagging behind in growth compared to the national average, has shown an improved growth of 12 per cent since last September.
However, Kerala has to adopt new strategies in the ease of doing business to make it more investment, industry and trade-friendly when compared to other states.
Kerala Government and the industry and trade associations should pay more attention to it, Velayudhan said in his inaugural address at the ‘Google - FICCI Digital Marketing Certification programme’ organised jointly by FICCI and Google here.
S Sreejith, Google Certified Master Trainer, led the training session. Deepak L Aswani, Co-Chair, FICCI Kerala state council, G Karthikeyan, Vice-President, Kerala Merchant Chamber of Commerce, and Savio Mathew, Head, FICCI Kerala State Council, also spoke.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.