Pratyusha Pareddy, CEO & founder of Nemocare Wellness has won the fifth “Start TLV- India ”.

The Embassy of Israel announced that Pareddy will now travel to Israel in order to participate in one of the biggest, innovative festivals in Israel - the DLD Festival, wherein she will get a chance to interact with the most innovative companies, techies, startups, designers, artists, scientists, investors, and cultural drivers from Israel and abroad.

Ambassador of Israel in India, Daniel Carmon awarded Pareddy at the final event in Delhi on Monday. Deepak Bagla, Managing Director & CEO, Invest India was the guest of honor at the event where the five finalists innovators pitched their startups to a jury of experts.

The competition in India has been a tool for women entrepreneurs and the event showcased the creativity and skillfulness of all the five shortlisted innovators.

Nemocare was selected as the winner due to its innovative concept and technology as it aims at developing a portable connected wireless wearable device worn around the newborn’s foot. The device is highly accurate, low cost and user friendly and addresses the need of timely detection of Apnea and Hypothermia in newborns.

Pareddy brings to her startup not just her vision as an innovator and her professional skills but also her point of view as a mother to a newborn. The said innovation paves the way for reaching the sustainable development goals of reducing infant mortality faster.

Ditza Froim, Minister, Public Diplomacy at the Embassy of Israel, said: “Israel’s and India’s startups ecosystem are compatible rather than competing. This competition is one of many bridges that carry our bilateral ‘innovation corridor’. Through this corridor we are not only enhancing our respective, and joint, power of innovation but also bringing our people closer together”.

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