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State Bank of India (SBI), the country’s largest lender, will organise Kisan Mela at nearly 875 rural and semi-urban branches across Karnataka on July 18.
Kisan Mela is an initiative by SBI to connect with farmers, resolve their grievances and educate them about their rights and the bank’s initiatives. The bank, which has close to 1.50 crore farmer customers, plans to connect with at least 10 lakh farmers through this mega exercise.
SBI has recently organised Kisan Mela which attracted over 6 lakh farmers across various locations in the country. As part of Kisan Mela, the bank also plans to offer Kisan Credit Cards to farmers at an increase of 10 per cent to their credit limit on renewing the account.
SBI has taken this initiative to educate farmers about the benefits of renewing KCC account to get the maximum benefits of interest subvention from the government and coverage under Pradhan Mantri Fasal Bima Yojana.
It will also make farmers aware about the benefits of timely renewal of KCC account and usage of KCC Rupay Card. In addition to this, SBI will sensitise farmers on various agri-products like asset backed agri-loan, mudra loan and loans on other allied agri activities.
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