Steffi Graf to be brand ambassador of Kerala Tourism

Vinson Kurian  Thiruvananthapuram | Updated on January 24, 2018

Steffi Graf of Germany reacts as she sees singer Tony Bennett on the monitor watching from the stands while she plays an exhibition doubles match during the Hit for Haiti fund raiser event at the Indian Wells WTA and ATP tennis tournament in Indian Wells, California, March 12, 2010. Graf played with with Lindsay Davenport of the U.S., Justine Henin of Belgium and Martina Navratilova of the U.S. REUTERS/Danny Moloshok (UNITED STATES - Tags: SPORT TENNIS DISASTER)   -  Reuters

The Kerala cabinet has decided to rope in tennis legend Steffi Graf as brand ambassador for tourism and ayurveda.

The decision was taken at a meeting of the cabinet chaired by Chief Minister Oommen Chandy.

Details of Graf's remuneration package have not been spelt out. The State government has also been wooing actor Shah Rukh Khan and a few other international celebrities for the purpose.

Graf had already declared her willingness to push Kerala tourism and ayurveda internationally. Talks had been locked over the 'budget part' of the deal, according to sources.

Published on June 24, 2015

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