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Nestle India ties up with disabled artists for festival gift packs

Meenakshi Verma Ambwani New Delhi | Updated on January 08, 2018 Published on October 15, 2017

The Mouth and Foot Painting Artists Association is a registered international society for disabled artists, wholly-owned and run by the artists themselves, to meet their financial needs

Nestle India has partnered with the Indian Mouth and Foot Painting Artists Association (IMFPA) to launch exclusively crafted gift packs for its chocolate and confectionery brands this festival season.

The Mouth and Foot Painting Artists Association (MFPA) is a registered international society for disabled artists, wholly-owned and run by the artists themselves, to meet their financial needs and has over 800 artists across 74 countries as its members globally. IMFPA, the Indian arm of the Association, currently supports 20 artists across the country.

Nestle India worked closely with four of these artists associated with IMFPA for about 3-4 months to finalise the designs of these exclusive gift packs.

“Our main objective via this association is to build awareness for Indian Mouth and Foot Painting Artists Association and their artistic marvels. With festivities in the air there is a mood of celebrations and exuberance. These visually appealing packs adapted from the paintings of the gifted artists of IMFPA make these celebrations even more memorable and purposeful,” a spokesperson for Nestle India said.

The company has launched five different gift packs, which are available across the country at grocery stores, organised retail chains as well as on some e-commerce platforms. These gift packs have been designed for its various brands, which include its premium chocolate brand Alpino, besides assorted packs of Kitkat, Munch, Bar One and Nestle Classic.

“These packaging designs, adapted from the artistic marvels of IMFPA artists have the name of the painting and the artist on the front of pack. The back of the pack shares the story of the artist,” the spokesperson added.

The company said it is trying to raise awareness through multiple touch-points, in addition to the launch of these gift packs featuring their designs.

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Published on October 15, 2017
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