Seventy-three professionals who are industry experts with a strong voice, who shape the trends of tomorrow, and have grown to become influential professional brands and opinion leaders dominate the fifth edition of LinkedIn Power Profiles 2018.

Prime Minister Narendra Modi, Bollywood actor Priyanka Chopra, and industry veterans Kiran Mazumdar Shaw and Vijay Shekhar Sharma continue to feature in the 2018 list of most-viewed profiles.

Professional brands

Srividya Gopani, Director, Brand and Consumer Marketing, Asia-Pacific and China, said the Power Profiles are great examples of strong professional brands. “These Power Profiles have not only had exciting journeys, but they participate in meaningful dialogue, offer perspectives, and continue to engage with our members, including young career starters,” she said.

LinkedIn, the Microsoft-owned social networking platform for the working world with over 500 million users’ annual list is a showcase of the ‘most-viewed’ professionals in India across eight categories, including Technology, CEOs, Finance, LinkedIn Influencers, Internet, Human Resources, Marketing and Advertising, and a newly introduced ‘Social Impact’ category.

Attesting to the growing trend of ‘purpose’ and ‘giving back’ as a core value for both companies and individuals, LinkedIn’s new category this year recognises the most viewed professionals in this industry. Ruchi Khemka, VP-CSR, Deutsche Bank India, Shruti Kapoor, Programme Manager India at McKinsey Social Initiative, Kiran Verma, Founder of Simply Blood, Vineet Nayar, Founder & Chairman of the Sampark Foundation; Rachna Sharma, Founder & CEO, Vision 2021, and Sheetal Mehta, Chief – CSR at Mahindra & Mahindra, feature in the list.

Not just experts in their fields who have established themselves as key opinion leaders, these individuals are part of trusted communities on LinkedIn not only because of their career achievements, but also because of the helpful perspectives they offer on a range of conversations.

LinkedIn used member data to pull profile views from 2017 to 2018 to arrive at the LinkedIn India Power Profiles 2018 list. LinkedIn also applied filters to capture engagement levels, besides views. The Power Profiles that have been dominating the list year-on-year are Prime Minister Modi (LinkedIn Influencer); Bollywood superstar Priyanka Chopra (LinkedIn Influencer), Founder of Paytm Vijay Shekar Sharma (Internet); Manu Kumar Jain, VP, Xiaomi and MD, Xiaomi India (CEOs); President & Global Chief People Officer at Cipla Prabir Jha (Human Resources); Communications consultant Karthik Srinivasan (Advertising & Marketing); and Founder & CEO of YourStory Media Shradha Sharma (LinkedIn Influencer).

CMD Biocon Ltd Kiran Mazumdar Shaw (LinkedIn Influencer); and Chairman, Accenture in India Rekha M Menon (CEOs) have also featured in the 2016 edition.

Women leaders

Women leaders Debjani Ghosh, President at Nasscom (Technology); Nisaba Godrej, Chairperson, Godrej Consumer Products (CEOs); and Suchita Salwan, CEO & Founder, Little Black Book (Internet) are also some of the new entrants to this year’s edition. The 'Marketing & Advertising' list features veterans from some of the most talked about trendsetting brands of the year including Apple (Parul Mattoo, Apple India Head); Nykaa.com (CMO Hitesh Malhotra);and Jio (Satyarth Priyedarshi, Head of Product Marketing for JioChat.

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