Raj Kundra’s Viaan Industries to explore more sports ventures

Raj Kundra, former co-owner of the Indian Premiere League franchise, Rajasthan Royals, is keen to explore more sports ventures in the country. Ventures could be through his company, Viaan Industries.

He, however, did not reveal the sports that the company could explore.

At present, Kundra and his company are involved in the Match Indian Poker League (Season 2) — a franchise-based poker tournament.

Apart from his previous association with Rajasthan Royals, the businessman was also a part of the Super Fight League — a mixed martial-arts tournament.

“We are exploring the possibility of entering other sports ventures. But the nature of these sports has not been decided upon,” he told BusinessLine on the sidelines of a programme organised by Young Leaders Forum of the ICC in the city.

Other Ventures

Apart from the sports ventures, Viaan Industries is also present in segments such as wellness, entertainment and licensing technology. Listed on the BSE, Mumbai-based Viaan Industries also has Kundra’s wife Shilpa Shetty as a non-executive director. For the first nine months of this fiscal (April to December), the company reported a standalone revenue of ₹ 77 crore and a profit of ₹ 39 lakh. Kundra is bullish on the gaming, content production and animation verticals.

At present, he is busy working out a deal with a broadcaster for an animation series, The Adventures of Ali & Baba. “We are in talks with some of the international OTT players for broadcast of the animation series. Going forward, we may look at more animation projects,” he said.

In the gaming space, it launched a live digital game show, iQ Live, Domestic Diva and Sniff .

The company has also integrated TV and digital and has offerings such as Aunty Boli Lagao Boli and Chase Bid.