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New Delhi-based Cubical Labs aims to disrupt the hardware industry as a pioneer in India’s home automation segment. Initially an academic project of IIT-Guwahati students Swati Vyas, Dhruv Ratra and Rahul Bhatnagar, it was incubated at IIT-Guwahati’s Technology Incubation Centre and evolved into a start-up in November 2013. Its first range of products was rolled out in July 2015.
“We are now ready to expand our presence through exclusive distributorship across 15 cities next month,” Swati, the 25-year-old co-founder, told BusinessLine .
Luxury and security She said Cubical Labs’ products focus on providing luxury and security through IP camera surveillance and energy monitoring.
The firm’s current products provide a master device and switches, which together can operate 28-30 home appliances in an average 3-BHK apartment, at a cost of ₹70,000-80,000.
The start-up has, so far, raised ₹1.5 crore through angel funding. “We are in talks for Series A funding and hope to close it in the next 3-4 months.”
Cubical Labs plans to expand to 20 States across India this year and possibly to West and South Asian countries in the near future, Swati said.
In July, it is set to launch a new product, Cubical Aura, a device packed with a dozen sensors and IR blasters. Its Cubical Activity sensor senses human movement and helps in intelligent control of electrical devices and security while another product senses and helps open/close doors and windows.
The company develops hardware products that ‘interact’ with each other and function as a self-sufficient interconnected system aimed at improving home living spaces. Their primary goal is to develop a unified platform for intelligent buildings and build a tech-driven global distribution network with customer support and market education.
At present, the company mainly focuses on home automation products and some peripheral ones that deal with hotels and office spaces.
“Our vision is to provide IoT hardware at reasonable prices that makes smart homes stand out as a viable and economical solution.”
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