The MSME Export Promotion Council (MSMEEPC) has suggested banks to be more aggressive in reviving Micro, Small, and Medium Enterprises (MSMEs) that have been struggling for survival after Covid.

As compared to the MSMEs located in metro and urban cities, the units in the rural areas, especially art and craft and agro-based units, are struggling more for their survival.

"There is an urgent need for developing alternative sources of funding to solve availability of timely, competitive credit," MSMEEPC chairman D S Rawat told PTI. He said that the "biggest challenge to the MSMEs is the unavailability of timely capital. As a result, they suffer from either shrinking of operations or liquefying the enterprise itself".

He said the government should promote and encourage fintech services, as technology has been helpful to customers in reducing the dependency on banks. If fintech services are effectively implemented, every year at least 50 lakh additional jobs will be generated in this sector and an equal number of indirect jobs.

He said that the global fintech investment is reportedly growing at the rate of 15 per cent annually and by the end of 2021, it has already touched $50 billion.