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SBI launches twitter handle

PTI Mumbai | Updated on March 13, 2018 Published on April 05, 2014

sbi_twitter

After launching accounts on Facebook and Youtube, the country’s largest lender SBI yesterday took one more step on the social media front by launching a twitter handle.

Mid-sized private sector lender Kotak Mahindra Bank had last month launched twitter-linked current accounts.

The Twitter handle for SBI is “ >https://twitter.com/TheOfficialSBI ”.

“Targeting huge customer base as well as potential customers, there will be round-the-clock tweets on the banks’ products and services, as also continuous education of the customers,” the bank said in a statement.

The bank expects this Twitter handle to connect better with the tech-savvy young generation.

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Published on April 05, 2014
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