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With more and more Indians now keen on exploring foreign locations as well as Indian destinations, the tourism industry is witnessing a continuous rise.
“Delhi-NCR comprises 15 per cent of our overall leisure business, which makes it extremely important. While the number of customers are higher from other parts of the country, higher spend, longer holidays and more number of people travelling together makes it a better market”, said Romil Pant, Senior Vice-President (Leisure Travel), Thomas Cook.
The company has also introduced several target- based segments in the region. Young working millennial, student study tours, ladies-only groups are among the most popular travel segments. Increase in the disposable income and more access to information because of social media, a lot of demand for travelling is also coming up from tier II and tier III cities.
Role of smaller cities
“Business in the tier II and tier III cities are going at a faster pace than the metros. One of the reasons could be that they are more aspirational. Around 40 per cent of our total business pan India comes from these cities,” said Pant.
Emerging destinations
USA, Europe, Australia, Egypt, Singapore, Dubai have been the favourite destinations among Indian travellers.
“Japan, China, Cambodia, Mexico, Peru are some of the countries which are emerging strongly this season. While in India, Kashmir, Ladakh and North-East are high on the popularity chart,” he said.
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