Comments
Sony Pictures Network has launched an app for its popular show Dus Ka Dum as part of its convergence initiative. It goes
live on March 18. The app will be exclusively available on Sony LIV – the digital arm of SPN. “We believe in the power of convergence. We believe appointment viewing in television for non-fiction show will be driven by interactivity. Dus Ka Dum is a blockbuster reality game show, that is coming back to Indian television screen after nine years with its original host, superstar Salman Khan and this convergence initiative will bring the show closer to our audience and generate an interactivity never seen before,”said Danish Khan, Executive Vice President and Business Head, SET.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.