Sotheby’s International Realty, a global luxury real estate advisory firm, is all set to target millennials buyers who not only have high disposable income and are also keen on investing in luxury properties.

“In the past few years due to the growth of the start-up culture, a lot of youngsters are earning millions in a short span of time and this is the reason for us to have focussed on this particular segment,” said Amit Goyal CEO, India Sotheby’s International Realty.

He added we are trying to reach out to them by doing various target activities both offline and online. Since we are catering to the tech-savvy age group we have also revamped ourselves digitally.

Road Ahead

To attract young people who travel quite frequently, the US-based firm recently tied up with Emirates airline, which showcases some of the luxury properties through a video while the passengers on-board.

In the next two months, the company will set up an office in Sri Lanka.

“It’s been a natural progression because of presence of large Indian community in the country and also it’s close to India. However, there are no plans to enter into any other neighbouring countries at the moment. In the next five years, we want to expand in India”, said Goyal.

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