Airtel, Mercedes AMG Formula One Team tie up

Sneha Padiyath Mumbai | Updated on November 21, 2017

Bharti Airtel has announced a race partnership with the MERCEDES AMG PETRONAS Formula One Team for the forthcoming 2012 Formula One Airtel Indian Grand Prix.

The alliance gives Airtel access to the MERCEDES AMG PETRONAS team along with rights to develop co-branded merchandise, use the race partnership logo, offer exciting mobile content, organise exclusive driver meet-and-greet sessions for consumer promotions and more.

Brand Airtel will also leverage the prominence of MERCEDES AMG PETRONAS and its drivers Michael Schumacher and Nico Rosberg to further strengthen its connect with F1TM fans and youth across India, Sri Lanka and Bangladesh, said the company in a press release.

Airtel branding will feature on the airbox and headrest of the F1 W03 car, and on the racesuits and helmets of Michael Schumacher and Nico Rosberg, for the duration of the 2012 Formula One Airtel Indian Grand Prix weekend.

Ross Brawn (Team Principal of the MERCEDES AMG PETRONAS Formula One Team) said: “The 2011 Airtel Indian Grand Prix was a very successful new adventure for Formula One and we are delighted to now be partnering with Bharti Airtel, who have supported the sport in India from the outset. Taking our sport to new audiences is vital for our future and we are very much looking forward to working with Bharti Airtel in the run-up to this year’s race, in order to bring our fantastic sport closer to the Indian fans.”

Published on July 31, 2012

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