Reliance Communications (RCom) has entered into a partnership with Star Sports to stream all ICC Champions Trophy 2013 cricket matches live for its 3G and pre-paid GSM customers.

RCom will offer all the matches live on smartphones for a subscription of Rs 301. The company does not levy additional data consumption charges, it said in a statement.

“We are confident that this seamless video experience on the go without buffering is set to trigger a significant shift of cricket fanatics using smartphones to our superior 3G network,” said RCom Chief Revenue Officer Nilanjan Mukherjee.

>rajesh.kurup@thehindu.co.in

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