Interest in IPL has waned, Google search trends suggest

Our Bureau Mumbai | Updated on March 12, 2018 Published on April 30, 2014

The Indian Premier League (IPL), which kicked off in the UAE, struggled to match up to the interest generated in the previous year, suggest Google search trends.

Comparing the search interest for IPL-6 with the latest edition of the Indian Premier League, Google search trends reflect a loss of interest among the digital audience. Going by the search patterns, IPL-7 does not seems to have taken off well compared to IPL 6, which saw search graphs hitting a peak in the initial days of the event.

Whether elections or rising controversies have impacted interest needs to be ascertained.

Regional interest for the Indian Premier League (IPL) also witnessed significant movement, with West Bengal taking the top spot as the State searching the most for the IPL. Karnataka, from where the most number of searches emerged during the last season, was trailing in the fifth spot.

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Published on April 30, 2014
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