Sports

Kohli at Wrogn store 

M Somasekhar Hyderabad | Updated on January 20, 2018 Published on April 29, 2016

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Away from his prolific exploits on the cricketing field, Virat Kohli today landed himself at the first Wrogn store in Hyderabad.

The menswear fashion brand co-founded by him and Anjana Reddy, Chief Executive Officer, Universal Sportsbiz made its debut in the Sujana Forum Mall with the first exclusive brand outlet (EBO) in the city.

Like in the cricket stadium at the Mall too Virat was a big hit with fans mobbing him and vying for pictures and selfies. He also launched an exclusive range of footwear under the Wrogn brand which includes sneakers, flip-flops, skateboards, drivers etc.

The company plans to open 20 EBOs this year and reach 100 mark in the next three years through the franchise model, they told newspersons.

The EBOs reflect the brand personality which is personally curated by Virat and his signature is clearly visible in everything Wrogn does, said Anjana Reddy.

The Wrogn store promises to provide customers a one-stop shop for swanky styles at affordable prices. Spread across 1,000 square feet, the store offers more than 250 designs and a glimpse into its latest and trendy Spring/Summer 2016 collection which comprises shorts, semi-formal shirts, t-shirts, trousers and denims along with footwear and is available at a price range of Rs 999 and upwards.

Published on April 29, 2016
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