StarPick bets on growing popularity of sports in India

Our Bureau Bengaluru | Updated on March 27, 2018 Published on March 27, 2018


StarPick, an online fantasy sports platform, has been launched in India. Co-founded by Ulf Ekberg, Trigam Mukherjee and Rohit Nair with past and current cricketers like VVS Laxman and Jonty Rhodes, the company plans to kick off with IPL XI where there are prizes up to ₹10 crore to be won.

StarPick will offer a portfolio of games from across the world, including cricket, kabaddi, European football, hockey, basketball, golf, and Formula 1 and bicycle racing. While the technology team is from Sweden, leading names from the cricketing world, Harbhajan Singh, Rohit Sharma, Dinesh Karthik and Gautam Gambhir, have been signed up as brand ambassadors. The business of sports through a fantasy platform will mark the evolution of sports in India. “We are excited to launch one of the most comprehensive online fantasy sports platforms in India,” said Ulf Ekberg, co-founder, StarPick. “We have had an eagle eye view of the strength and popularity of fantasy sports in the US and European markets and now we look forward to bringing this global perspective for fantasy sports to India.”

Trigam Mukherjee, co-founder and COO, StarPick, said, “Fantasy sports will contribute to the growing popularity of sports in India and gives access to every little town that has witnessed a mobile usage surge and increased Internet penetration, thereby driving inclusivity and overcoming economic barriers. In 2017, close to 20 million users were recorded as daily fantasy sports users in India and this is poised to rise by 30-50 per cent per annum.

Jonty Rhodes, former South African cricketing legend who is also associated with StarPick, said there will be lot more involvement from the spectators now than earlier. “IPL matches will be watched more keenly now and participation from the fans will be much more than before.”

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Published on March 27, 2018
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