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Coimbatore-based technology start-up SpouseUp, which is focused on matrimony space, is looking to emerge “a long-tail for matrimony”.
“SpouseUp is a next generation matrimonial app, available both on Android and iOS platform. It aims to fill the void that exists between traditional sites such as shaadi.com or bharatmatrimony.com and dating sites like mingle2.com or quackquack.in,” says Karthik Iyer, founder, SpouseUp.
Karthik came up with this idea when he learnt the practical difficulties that a cousin of his faced in her hunt for a groom. “Finding the right partner can be quite a task. While the site aims to solve the age-old issue of finding a good partner who not only satisfy the traditional parameters set by families and society like horoscopial agreement, job position etc, it helps people find partners who share the same ideology and interest,” the SpouseUp founder explained.
Besides allowing users to search for potential spouses based on filters such as age, location, religion etc., this next-gen matrimonial app differs from the traditional match-making sites by integrating it with social networking site such as Facebook and professional networking site like linkedin.
“SpouseUp fits like a glove in the Indian market considering that we have the second largest user base on Facebook, a platform that we use to match-make. We also help the seeker create a (one-minute) video profile of one-self, which is uploaded on Facebook page,” Karthik explained, adding “we use algorithms to match Facebook information such as the seeker’s likes, shares, interest etc with that of others.
While a team of four technologists work out of this start-up’s office in Coimbatore, the R&D team is located in Bengaluru.
To a query on the challenges that start-ups in Coimbatore face, he said “while talent pool is available, there are not many in the R&D area. That is not all. There is not a single venture capitalist here. Our angel investor is from Bengaluru. We raised $100000 last year and looking to scale it up to strengthen our infrastructure, R&D division and artificial intelligence.”
According to Karthik, close to 1,200 people log on to SpouseUp every day. “We want to get to one lakh users by end of March.
The company is expecting the cash flow to touch $35 to 40 million in the next 4 – 5 years.
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