Film distribution company Ultra Media & Entertainment Group is dabbling in the animation genre as it gears up for a limited theatrical release of the Ukranian animation flick, The Stolen Princess, on Friday.

The 3D animated fantasy film in English has been produced by a Ukranian studio Animagrad and was first released this year in March.

‘Universal theme’

This is the first time a non-Hollywood studio-produced English animation film will see a theatrical release in India. The Indian film distribution company plans to release the film in limited screens in Mumbai, Delhi, Uttar Pradesh, Punjab and Gujarat on Friday.

It will be a staggered release, as it will be released in the Southern regions such as Tamil Nadu, Andhra Pradesh and Karnataka on August 31st.

Sushilkumar Agarwal, CEO, Ultra Media & Entertainment Group said: “It is very rare to see a non-studio animation movie releasing in India which is at par with a Hollywood studio in terms of animation quality, dubbing and content. This is one of the key reasons we decided to acquire the rights for India. We feel the film will resonate well with Indian family audiences because of the universal theme.”

Besides English, the film will be released in Hindi, Tamil and Telugu. The company is targeting key urban centres such as Mumbai, Delhi, Bangalore, Pune, Chennai, Surat, Hyderabad and Ahmedabad for this film.

“We hope to organically increase the number of screens based on the positive response in terms of the box office,” he added. Ultra has got on board strategic promotional brand partners such as KidZania and Minimax.

There has been a steady rise in animation content consumption in India. The audience is becoming more receptive to the overall animation genre, which is visible with some of the recent success of animation flicks. Disney’s Incredibles 2 recently grossed the highest collections for a Hollywood animation film at the Indian box office.

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