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Toonz Media to adapt iconic children’s classic Pinocchio into TV animated show

Kochi | Updated on January 12, 2021 Published on January 12, 2021

Toonz will handle distribution rights of the show in the Indian sub-continent, South East Asia, Spain, and Portugal

After captivating global audiences with the evergreen Winx Club and the award-winning 44 Cats, Italy’s animation pioneer, Iginio Straffi is ready to set a new milestone on the entertainment scene by partnering with Toonz Media Group.

Italy-based family entertainment power house inked a special partnership with Toonz Media Group to produce a contemporary, amusing children’s series based on legendary Italian author Carlo Collodi’s masterpiece The Adventures of Pinocchio, the fairy tale which has inspired multiple generations of kids around the world. The 26 x 12’ CGI show is expected to hit the small screen by the end of 2021 and will be targeted at 4- to 7-year-olds.

“The new Pinocchio I imagined speaks to children in a light-hearted, educational way and empowers their dreams. Families will love this compelling series and kids will find their new TV hero in Pinocchio”, said Ininio Straffi, Founder and CEO of Rainbow Group. “We are glad to partner with Toonz, combining the great expertise of both our solid and international teams, which will indeed an asset of this great production for a worldwide audience”, he said.

Also read: Toonz Media ties up with OTTera for new OTT platform

“Giving life to a world classic is always a challenge, but at the same time very exciting as well. We are happy that Toonz has got a great partner in Rainbow to take up this challenge and delivery Pinocchio as a top-notch series with very high-quality content. I am sure kids across the world will love and enjoy this show”, P Jayakumar, CEO of Toonz Media Group said.

While the pre-production, post-production and supervision operations will be carried out at Rainbow studios in Italy, the animation - from 3D asset creation to final LRC (Lighting, Rendering & Composting) - will be done at Toonz’s studios. Toonz will handle distribution rights of the show in the Indian sub-continent, South East Asia, Spain, and Portugal.

Toonz will also hold the Licensing and Merchandising (L&M) rights of the show in the Indian sub-continent. Distribution and L&M rights in the rest of the world will be handled by Rainbow.

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Published on January 12, 2021
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