Comments
The Union Ministry of Tourism is set to launch a new website by next month.
“The new website will be more personalised and dynamic,” said Meenakshi Sharma, Additional Director General, Ministry of Tourism.
Emphasis will be on content and digital media in the new website. It will cover tourism details of all States, she added.
The aim of the new website is to have a strategy that will help read the minds of visitors. It will pick up the digital footprints of those who visit the site.
For example, Sharma explained, if someone is interested in adventure tourism and spends a lot of time on it on the site, then 40 per cent of the content would be adventure-related topics when the person opens the site the next time.
At the same time, the website will give visitors all options as people’s interests can change rapidly.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.