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Twitter launches Kaala emoji

Our Bureau Chennai | Updated on May 28, 2018 Published on May 28, 2018

Twitter has launched an emoji for Tamil superstar Rajinikanth’s Kaala, a gangster film scheduled to release on June 7. A press release from Twitter says this is the result of a collaboration with the movie’s producers, Wunderbar Films.

The emoji appears next to the hashtag in the Tweet and will be active till June 10. It is available in Tamil, Telugu, English and Hindi. According to Keya Madhvani-Singh, Head of Entertainment Partnerships, Twitter India, “Over the past few years, the South Indian film industry has really grown on Twitter and emerged at the forefront of global conversations. Garnering over 2 million tweets, #Kaala has already become one of the most talked about films on Twitter.”

The emoji, a profile of the actor in red against a black background, has disappointed some fans as they find it unclear. They want it to feature the superstar’s original look in the movie. Rajinikanth announced his entry into politics on December 31, 2017.

Last year Twitter released an emoji for Salman Khan movie Tubelight. Tamil movie Mersal, starring Vijay, also got its own emoji last year.

Published on May 28, 2018
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