V Kalidas, former vice-president, Advertisement, The Hindu, died in New York on Sunday after a sudden illness. He was 80.

He had worked with The Hindu for nearly 45 years. He started his career in Kolkata and moved on to Mumbai and Chennai. Fondly known as Kali, he has written many columns on various themes, including music, art, travel, and Chennai.

Kalidas also authored a book Through the Kaleidoscope, which was published in 2021, about his experiences in the advertising field in a career that spanned four decades in three cities. He had also penned interesting anecdotes about his experiences in these cities.

His family members recalled his deep knowledge of English literature, music, scriptures, and yoga. During the later years, he learned to play the piano as well. He was also known for his public speaking skills.

He is survived by his wife Akila and children Prahlad and Sridevi, their spouses, and five grandchildren.