A fair and a feast

Our Bureau | Updated on November 07, 2014 Published on November 07, 2014

This week offers corporates another opportunity to woo the rural buyer. The Sonepur Mela 2014 is in full swing in Bihar. Held every year on a full moon day during the month of Kartik (November) at Sonepur, at the confluence of Ganga and Gandak rivers, this “largest cattle fair in Asia” attracts around 50 lakh visitors, 85 per cent from the hinterland. Over the years it has transformed into a brand opportunity for MNCs and desi companies, especially in the FMCG, auto and agri sectors. The State government even awards advertising rights through a bidding process. Rural marketing agency Impact Communications has bagged it for the second year running. The fair has massive rows of merchandise stalls with music, dance and games filling the air. On the downside, TRAFFIC India points to ongoing illegal trade in elephants, exotic birds, Rhesus Macaques and other animals. A sad reality.

Published on November 07, 2014
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