Decisive buyers

| Updated on November 07, 2014 Published on November 07, 2014

a farmer makes a phone call from his mobile in Budhamayong village in Morigaon district of Assam. RITU RAJ KONWAR   -  THE HINDU

Myths abound when it comes to rural consumers. And that is mostly because companies have not penetrated deep enough into the hinterland to experience the likes and dislikes of these down-to-earth buyers. Here are two myths that need to be busted: rural consumers are not keen on branded goods and they exercise individual choice when making a purchase. Experts say the fact is that a majority of FMCG sales are rural and word-of-mouth reputation of a product is a big decision-multiplier.

Published on November 07, 2014
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