Myths abound when it comes to rural consumers. And that is mostly because companies have not penetrated deep enough into the hinterland to experience the likes and dislikes of these down-to-earth buyers. Here are two myths that need to be busted: rural consumers are not keen on branded goods and they exercise individual choice when making a purchase. Experts say the fact is that a majority of FMCG sales are rural and word-of-mouth reputation of a product is a big decision-multiplier.
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.