Comments
Amazon announced Wednesday its free streaming service IMDb TV will be renamed Amazon Freevee.
The new name will take effect on April 27, the company said in a news release.
The retailer said the streaming service will also expand its original programming by 70 per cent in 2022, with spinoffs of shows such as “Bosh: Legacy” and other series. It will also add more original movies.
Amazon.com Inc. said the ad-supported service has tripled its monthly active users in the past two years and is expected to launch in Germany later this year.
“We're looking forward to building on this momentum with an increasing slate of inventive and broadly appealing Originals, and are excited to establish Freevee as the premier AVOD (advertising-based video on demand) service with content audiences crave,” Jennifer Salke, head of Amazon Studios, said in the news release.
This announcement comes as the retail giant embraces a path to boost its streaming services.
Last month, the company closed an $8.5 billion deal to acquire Hollywood studio MGM, making it Amazon's second-largest acquisition following its $13.7 billion deal with Whole Foods in 2017.
That acquisition was targeted to make the company better compete against Netflix and Disney+.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.